The invisible users are here
AI agents don’t click, don’t scroll, and don’t forgive ambiguity. They parse your HTML, evaluate your metadata, and make decisions in milliseconds.
MX
Machine Experience
Machine Experience — Making the web work for AI agents and everyone else
Making the web work for AI agents and everyone else.
AI agents are becoming a new consumption layer for enterprise digital platforms — interpreting, transforming, comparing and acting on information on behalf of users, teams and systems.
AI agents are visiting your site right now.
When they succeed, they build computational trust and return — recommending you more confidently each time. When they fail, they route around you permanently.
Now you can see them
Machine Experience makes the invisible visible. Understand how agents interpret your pages, where they succeed, and where they fail.
Now they can see you
MX gives you the language, principles, and patterns to design digital systems that machines can read, trust, and act on.
The MX Book Series
Three books. One discipline. From introduction to full specification.
MX: The Intro
The starter guide to building a web that works for AI agents and everyone else.
Free — Advance Preview
Download Free
MX: The Handbook
Everything you need to design the web for AI agents — and everyone else.
£35.00
Buy Now
MX: The Protocols
The formal patterns and field-level specifications for an AI-readable web.
Available 1 July 2026
The Author
