Machine Experience

About CogNovaMX.

Making the web work for everyone and everything that uses it.

Tom Cranstoun — The Machine Experience Authority

Tom Cranstoun

Tom Cranstoun has shaped the technology industry for over 40 years, building products and systems used by millions. A long-standing member of the CMS Experts community, he has worked with organisations including Nissan, Ford, Jaguar Land Rover and Twitter/X.

In 2024, his CMS Critic article identifying the "AI tipping point" reframed the conversation: designing for machines is now as important as designing for humans. That insight became Machine Experience.

Available for consultancy, training, and speaking engagements.