Machine Experience

About CogNovaMX.

Making the web, and everything you publish beyond it, work for everyone and everything that uses it.

CogNovaMX is the trading name Digital Domain Technologies Ltd uses for Machine Experience work, the practice of making websites work for AI agents and everyone else. Founded by Tom Cranstoun, a content management specialist since 1977, the company provides consultancy, training, books, and tools for organizations preparing their digital presence for the age of AI agents.

Tom Cranstoun

Tom Cranstoun has shaped the technology industry for over 40 years, building products and systems used by millions. A long-standing member of the CMS Experts community, he has worked with organizations including Nissan, Ford, Jaguar Land Rover and Twitter/X.

In 2024, his CMS Critic article identifying the "AI tipping point" reframed the conversation: designing for machines is now as important as designing for humans. That insight became Machine Experience.

Available for consultancy, training, and speaking engagements.

Want to work with us? Send us a message or email info@cognovamx.com