MX Learn

The guided lesson track

Six short interactive lessons taking you from first principles to the business case, the techniques, and the mistakes to avoid. Each lesson takes five to eight minutes, checks your understanding as you go, and reads in full even with scripting off. Prefer long-form articles? Every lesson has a companion page on the Learn hub.

  1. 01 What is MX? Machines have no eyes. The bridge analogy, the shift in thinking, and the two-layer architecture.
  2. 02 Why MX matters The business urgency: AI shopping agents, the recommendation gap, and the content estate beyond the website.
  3. 03 Explicit over implicit The foundational principle, hands-on: declaring state, requirements, and errors in markup.
  4. 04 Key principles The standards MX defers to at the discovery layer, and the governance envelope MX adds above them.
  5. 05 Common mistakes Spot the problem: hidden markup, generic types, stale data, accessibility theater, broken hierarchy.
  6. 06 Benefits and next steps What your organisation gains, the accessibility convergence, and where to go from here.
Start with lesson 1 if you are new to MX. Each lesson ends by linking the next, and the final lesson points onwards to the books and services.