CogNovaMX offers six core services designed to help organizations adopt Machine Experience methodology at any stage of maturity.
If you are wondering whether the work is worth doing, read Why an MX audit pays for itself. It covers the three vectors of return (inference cost, hallucination, regulatory exposure) and frames the audit as the entry point to MX discipline rather than a one-off deliverable.
Whether you’re just discovering MX or ready for full implementation, we have an engagement model that fits your needs and timeline.
1. MX Readiness Assessment
Understand where you are before deciding where to go.
What You Get
A full audit of your website and document estate against Machine Experience principles:
- Structured Data Analysis - What Schema.org markup exists? What’s missing?
- Accessibility Evaluation - WCAG 2.1 AA compliance across key user journeys
- Explicit Intent Review - Where do agents have to guess vs. parse with certainty?
- Agent Interaction Testing - How do actual AI agents (ChatGPT, Perplexity, shopping agents) interact with your site?
- Competitive Benchmarking - How MX-compliant are your top 3 competitors?
Deliverables
- MX Readiness Score (0-100) with detailed breakdown by pillar
- Priority Gap Analysis - What’s broken? What’s missing? What matters most?
- Quick Win Recommendations - High-impact changes you can make immediately
- Strategic Roadmap - Phased approach to full MX compliance
- Executive Summary - Business case presentation for stakeholders
Timeline
Scope-dependent, based on site complexity and organizational readiness.
Ideal For
- Organizations new to Machine Experience
- Teams needing data to justify MX investment
- Companies unsure where to start
2. MX Strategic Planning
Define your path to Machine Experience.
What You Get
Collaborative planning sessions to design your organization’s MX adoption strategy:
- Goal Alignment - Connect MX initiatives to business objectives
- Stakeholder Mapping - Identify decision makers, implementers, and maintainers
- Technical Assessment - Evaluate current stack and tooling constraints
- Resource Planning - Team capacity, skill gaps, timeline estimation
- Success Metrics - Define measurable outcomes (agent traffic, SEO impact, accessibility scores)
- Risk Mitigation - Identify potential blockers and plan around them
Deliverables
- MX Adoption Roadmap - Phased implementation plan with dependencies
- Resource Requirements - Team roles, external expertise, tool investments
- Success Metrics Framework - How you’ll measure progress and ROI
- Stakeholder Communication Plan - How to keep leadership and teams aligned
- Technical Implementation Guide - Architecture decisions and integration patterns
Timeline
Scope-dependent, includes stakeholder workshops and alignment sessions.
Ideal For
- Organizations committed to MX but needing structured approach
- Teams with competing priorities requiring clear sequencing
- Enterprises needing cross-functional alignment
3. MX Implementation Support
Get hands-on help implementing Machine Experience.
What You Get
Direct collaboration with your development team to implement MX principles:
- Schema.org Implementation - Add structured data to key pages
- Accessibility Fixes - Achieve WCAG 2.1 AA compliance on core journeys
- Explicit Intent Patterns - Review and fix ambiguous UI/UX patterns
- Code Reviews - Ensure MX compliance in new features
- Testing & Validation - Verify changes work for both humans and agents
- Knowledge Transfer - Train your team on MX principles as we implement
Engagement Models
Focused Sprint
- Fix high-priority issues identified in assessment
- Implement MX on key pages
- Quick time-to-value for urgent needs
Comprehensive Implementation
- Full-site MX compliance
- Custom Schema.org strategies for complex products
- Deep accessibility remediation
- Agent testing and optimization
Ongoing Partnership (monthly retainer)
- Continuous MX optimization
- Review new features before launch
- Monitor agent interaction patterns
- Quarterly strategy updates
Deliverables
- Production-ready MX-compliant code
- Implementation documentation
- Testing results and validation reports
- Team training materials
- Maintenance guidelines
Ideal For
- Teams ready to implement but needing expert guidance
- Organizations with tight timelines requiring accelerated adoption
- Companies wanting to ensure implementation quality
4. Team Training & Enablement
Make your team self-sufficient in Machine Experience.
What You Get
Comprehensive training programs designed to build internal MX capability:
MX Fundamentals Workshop
- Core MX principles and philosophy
- Business case for AI agent compatibility
- Introduction to three pillars
- Hands-on examples and exercises
Technical Deep-Dive Series
- Schema.org implementation patterns
- WCAG 2.1 AA and semantic HTML
- Explicit intent and state management
Role-Specific Training
- Developers: Implementation techniques and testing
- Designers: MX-aware design patterns and workflows
- Content: Writing and structuring for agents
- QA: Testing for agent compatibility
- Leadership: Business case and strategic planning
Custom Workshops
- Tailored to your tech stack and use cases
- Include your actual pages as examples
- Address your specific challenges
Deliverables
- Training materials and reference guides
- MX checklists and decision frameworks
- Code examples and templates
- Recorded sessions for future onboarding
- Post-training Q&A support
Timeline
Flexible, tailored to your team's needs and availability.
Ideal For
- Organizations building internal MX expertise
- Teams wanting to own ongoing MX maintenance
- Companies training multiple teams or offices
5. Strategic Advisory
Ongoing partnership for complex MX challenges.
What You Get
Regular access to CogNovaMX for strategic guidance:
- Monthly Strategy Sessions - Review progress, adjust plans, address blockers
- Architecture Reviews - Evaluate major changes for MX impact
- Competitive Intelligence - Track how competitors are adopting MX
- Industry Updates - Stay current on AI agent evolution and best practices
- Priority Support - Fast-track urgent questions and code reviews
- Quarterly Roadmap Planning - Align MX initiatives with business goals
Engagement Model
Monthly retainer with flexible scope based on needs:
- Flexible advisory time based on your needs
- Includes ad-hoc consultations, reviews, and training
- Commitment terms agreed during engagement planning
Deliverables
- Monthly strategic briefings
- Quarterly state-of-MX reports
- Architecture decision records
- Priority recommendations
- Agent interaction analytics
Ideal For
- Organizations with mature MX implementations needing ongoing optimization
- Companies in competitive categories requiring sustained MX advantage
- Enterprises with complex, evolving digital properties
6. PDF Accessibility Audits
Make your PDFs work for people who use assistive technology, and meet your legal obligations under the European Accessibility Act.
What You Get
An independent assessment of your PDFs against the international accessibility standards that regulators and procurement teams now ask about by name:
- PDF/UA (ISO 14289) conformance - tagging, structure, reading order, language, and document metadata
- WCAG 2.1 AA review of PDF content - alt text, headings, tables, lists, links, color contrast, form fields
- PDF/A archival check (ISO 19005) where long-term retention matters
- European Accessibility Act readiness - what the EAA expects for documents distributed to consumers from June 2025
- Authoring workflow review - where in your production process accessibility is being lost (Word, InDesign, exporters, scanners, headless pipelines)
Deliverables
- PDF Accessibility Report with per-document conformance status, severity-ranked findings, and screenshots of each issue
- Remediation plan with prioritized fixes (quick wins first, structural changes second)
- Tagged sample - one document remediated end to end as a worked example for your team
- Authoring guidance for the tools you actually use, not generic advice
- Procurement-ready statement you can hand to a customer, regulator, or accessibility auditor
Engagement Models
- Free PDF compliance snapshot - bundled with every MX Readiness Assessment. We crawl your site, build a complete inventory of every linked PDF, and run a heuristic ISO 14289 (PDF/UA) check on a representative document. You see at a glance whether your PDFs meet the structural baseline that Directive (EU) 2019/882 expects.
- Single-document audit - a flagship PDF (annual report, white paper, prospectus, public consultation document)
- Sample-based audit - representative pages or PDFs across a catalog, with extrapolation to the whole estate
- Workflow audit - assess the production pipeline so future PDFs are born accessible
- Full estate audit - per-document Level 1 (Tagged), Level 2 (Declared), and Level 3 (Verified) reports with remediation guidance for every PDF in the inventory, recorded in your document metadata as a
provenancePedigree.checks[]entry
Timeline
Scope-dependent, based on the number of documents, page counts, and whether remediation is included.
Ideal For
- Public sector bodies and regulated industries with statutory accessibility obligations
- Publishers, financial services, and professional services firms distributing PDFs to consumers in the EU (EAA, June 2025)
- Higher education and research organizations with course materials and journal articles in PDF
- Organizations whose CMS or DAM produces PDFs at scale and needs a one-off baseline plus a workflow fix
What Each Service Includes
- MX Readiness Assessment
- A full audit of your current site against MX principles. You receive a written report with an MX Readiness Score, prioritized gap analysis, quick-win recommendations, a strategic roadmap, and an executive summary for stakeholders.
- MX Strategic Planning
- Collaborative workshops that connect MX initiatives to business objectives, map stakeholders, assess your current stack, plan resources, and define measurable success metrics. You leave with an MX adoption roadmap and a communication plan.
- MX Implementation Support
- Hands-on collaboration with your development team. We add Schema.org markup, fix accessibility issues, review code, test with real agents, and transfer knowledge as we go. Delivered as a focused sprint, full implementation, or ongoing partnership.
- Team Training and Enablement
- Tailored workshops that build internal MX capability, fundamentals, technical deep dives, and role-specific sessions for developers, designers, content teams, QA, and leadership. You receive reference guides, checklists, code examples, and recorded sessions.
- Strategic Advisory
- Monthly retainer giving you regular access for strategy sessions, architecture reviews, competitive intelligence, industry updates, and priority support. You receive monthly briefings, quarterly state-of-MX reports, and architecture decision records.
- PDF Accessibility Audits
- Independent assessment of PDFs against PDF/UA (ISO 14289), WCAG 2.1, PDF/A (ISO 19005) where relevant, and the European Accessibility Act. You receive a per-document conformance report with severity-ranked findings, a prioritized remediation plan, one fully tagged sample, authoring-workflow guidance for the tools you actually use, and a procurement-ready accessibility statement.
Service Comparison
| Service | Engagement Type | Primary Deliverable | Best For |
|---|---|---|---|
| MX Readiness Assessment | Fixed-scope audit | Written audit report with MX Readiness Score | Teams new to MX |
| MX Strategic Planning | Workshop series | MX adoption roadmap and metrics framework | Committed teams needing a structured plan |
| MX Implementation Support | Sprint, project, or retainer | Production-ready MX-compliant code | Teams ready to build but needing guidance |
| Team Training and Enablement | Workshop program | Training materials and internal capability | Organizations building internal expertise |
| Strategic Advisory | Monthly retainer | Ongoing briefings and advisory access | Mature MX teams needing sustained advantage |
| PDF Accessibility Audits | Single-document, sample, or workflow audit | PDF/UA + WCAG 2.1 conformance report, remediation plan, tagged sample, accessibility statement | Public sector, regulated industries, EU-facing publishers (EAA from June 2025) |
Our Engagement Approach
Regardless of which service you choose, all CogNovaMX engagements follow these principles:
1. We Start With Understanding
No generic recommendations. We analyze your specific context: business goals, technical constraints, team capabilities, competitive landscape.
2. We Prioritise Impact
You don’t need to fix everything at once. We help you identify the changes that deliver maximum value with minimum disruption.
3. We Transfer Knowledge
Our goal is to make you self-sufficient. Every engagement includes training, documentation, and frameworks your team can use independently.
4. We Measure Results
We define success metrics upfront and track them throughout the engagement. Agent traffic, accessibility scores, SEO impact, business outcomes, we show the ROI.
5. We Stay Current
AI agent capabilities evolve rapidly. We track industry developments and ensure our recommendations reflect the latest best practices.
Investment
Every organization’s needs are different. Everything is negotiable, we scope engagements based on:
- Scope and complexity of work
- Organizational readiness and team capacity
- Team size and training requirements
- Ongoing support expectations
Contact us for a detailed proposal based on your specific needs.
What MX Solves
E-Commerce (Comprehensive Implementation)
- Problem: Shopping agents can’t parse product pages, queries fail, conversions are lost
- Solution: Full Schema.org product markup, accessibility fixes, explicit pricing and availability
- Outcome: Agents can recommend products accurately, increasing agent-mediated conversions and organic search traffic
Scenarios by Industry
Professional Services (Assessment + Training)
- Problem: Invisible to AI agents in local search, no structured contact data or service descriptions
- Solution: Structured contact data, service markup, training for marketing team
- Outcome: The business becomes findable and recommendable by AI agents in its category and region
SaaS Products (Strategic Advisory)
- Problem: Agents can’t accurately compare features against competitors
- Solution: Structured feature taxonomy, explicit integration list, pricing transparency
- Outcome: Agents can answer comparison questions confidently, supporting shorter sales cycles and more trial signups
Document Estate (Assessment + Strategic Planning)
- Problem: Contracts, policy documents, and technical specifications are being processed by AI agents inside enterprise procurement, legal, and research tools, with no structure, provenance, or permissions declared. Agents infer. They guess. They hallucinate.
- Solution: MX applied to the document estate, declared authorship, versioning, content type, permission statements, and structured claims across PDFs and internal documents
- Outcome: Agents cite the right version, attribute correctly, and respect access controls, reducing compliance risk and improving the accuracy of AI-mediated decisions
These scenarios illustrate the kinds of problems MX addresses. Every implementation is different, get in touch to discuss yours.
Getting Started
The first step is a conversation about your goals and challenges.
We’ll discuss:
- Where are you now with MX?
- What are your business objectives?
- What’s your timeline and urgency?
- What resources and constraints exist?
- Which engagement model fits best?
No pressure, no generic sales pitch. Just honest assessment of whether CogNovaMX is the right fit for your needs.
→ Schedule Consultation → Learn More About MX
Ready to make your content estate work for humans AND agents?
Let’s start the conversation.