CogNovaMX offers five core services designed to help organizations adopt Machine Experience methodology at any stage of maturity.
Whether you’re just discovering MX or ready for comprehensive implementation, we have an engagement model that fits your needs and timeline.
1. MX Readiness Assessment
Understand where you are before deciding where to go.
What You Get
A comprehensive audit of your current website against Machine Experience principles:
- Structured Data Analysis - What Schema.org markup exists? What’s missing?
- Accessibility Evaluation - WCAG 2.1 AA compliance across key user journeys
- Explicit Intent Review - Where do agents have to guess vs. parse with certainty?
- Agent Interaction Testing - How do actual AI agents (ChatGPT, Perplexity, shopping agents) interact with your site?
- Competitive Benchmarking - How MX-compliant are your top 3 competitors?
Deliverables
- MX Readiness Score (0-100) with detailed breakdown by pillar
- Priority Gap Analysis - What’s broken? What’s missing? What matters most?
- Quick Win Recommendations - High-impact changes you can make immediately
- Strategic Roadmap - Phased approach to full MX compliance
- Executive Summary - Business case presentation for stakeholders
Timeline
Scope-dependent — based on site complexity and organisational readiness.
Ideal For
- Organizations new to Machine Experience
- Teams needing data to justify MX investment
- Companies unsure where to start
2. MX Strategic Planning
Define your path to Machine Experience.
What You Get
Collaborative planning sessions to design your organization’s MX adoption strategy:
- Goal Alignment - Connect MX initiatives to business objectives
- Stakeholder Mapping - Identify decision makers, implementers, and maintainers
- Technical Assessment - Evaluate current stack and tooling constraints
- Resource Planning - Team capacity, skill gaps, timeline estimation
- Success Metrics - Define measurable outcomes (agent traffic, SEO impact, accessibility scores)
- Risk Mitigation - Identify potential blockers and plan around them
Deliverables
- MX Adoption Roadmap - Phased implementation plan with dependencies
- Resource Requirements - Team roles, external expertise, tool investments
- Success Metrics Framework - How you’ll measure progress and ROI
- Stakeholder Communication Plan - How to keep leadership and teams aligned
- Technical Implementation Guide - Architecture decisions and integration patterns
Timeline
Scope-dependent — includes stakeholder workshops and alignment sessions.
Ideal For
- Organizations committed to MX but needing structured approach
- Teams with competing priorities requiring clear sequencing
- Enterprises needing cross-functional alignment
3. MX Implementation Support
Get hands-on help implementing Machine Experience.
What You Get
Direct collaboration with your development team to implement MX principles:
- Schema.org Implementation - Add structured data to key pages
- Accessibility Fixes - Achieve WCAG 2.1 AA compliance on core journeys
- Explicit Intent Patterns - Review and fix ambiguous UI/UX patterns
- Code Reviews - Ensure MX compliance in new features
- Testing & Validation - Verify changes work for both humans and agents
- Knowledge Transfer - Train your team on MX principles as we implement
Engagement Models
Focused Sprint
- Fix high-priority issues identified in assessment
- Implement MX on key pages
- Quick time-to-value for urgent needs
Comprehensive Implementation
- Full-site MX compliance
- Custom Schema.org strategies for complex products
- Deep accessibility remediation
- Agent testing and optimization
Ongoing Partnership (monthly retainer)
- Continuous MX optimization
- Review new features before launch
- Monitor agent interaction patterns
- Quarterly strategy updates
Deliverables
- Production-ready MX-compliant code
- Implementation documentation
- Testing results and validation reports
- Team training materials
- Maintenance guidelines
Ideal For
- Teams ready to implement but needing expert guidance
- Organizations with tight timelines requiring accelerated adoption
- Companies wanting to ensure implementation quality
4. Team Training & Enablement
Make your team self-sufficient in Machine Experience.
What You Get
Comprehensive training programs designed to build internal MX capability:
MX Fundamentals Workshop
- Core MX principles and philosophy
- Business case for AI agent compatibility
- Introduction to three pillars
- Hands-on examples and exercises
Technical Deep-Dive Series
- Schema.org implementation patterns
- WCAG 2.1 AA and semantic HTML
- Explicit intent and state management
Role-Specific Training
- Developers: Implementation techniques and testing
- Designers: MX-aware design patterns and workflows
- Content: Writing and structuring for agents
- QA: Testing for agent compatibility
- Leadership: Business case and strategic planning
Custom Workshops
- Tailored to your tech stack and use cases
- Include your actual pages as examples
- Address your specific challenges
Deliverables
- Training materials and reference guides
- MX checklists and decision frameworks
- Code examples and templates
- Recorded sessions for future onboarding
- Post-training Q&A support
Timeline
Flexible — tailored to your team's needs and availability.
Ideal For
- Organizations building internal MX expertise
- Teams wanting to own ongoing MX maintenance
- Companies training multiple teams or offices
5. Strategic Advisory
Ongoing partnership for complex MX challenges.
What You Get
Regular access to CogNovaMX for strategic guidance:
- Monthly Strategy Sessions - Review progress, adjust plans, address blockers
- Architecture Reviews - Evaluate major changes for MX impact
- Competitive Intelligence - Track how competitors are adopting MX
- Industry Updates - Stay current on AI agent evolution and best practices
- Priority Support - Fast-track urgent questions and code reviews
- Quarterly Roadmap Planning - Align MX initiatives with business goals
Engagement Model
Monthly retainer with flexible scope based on needs:
- Flexible advisory time based on your needs
- Includes ad-hoc consultations, reviews, and training
- Commitment terms agreed during engagement planning
Deliverables
- Monthly strategic briefings
- Quarterly state-of-MX reports
- Architecture decision records
- Priority recommendations
- Agent interaction analytics
Ideal For
- Organizations with mature MX implementations needing ongoing optimization
- Companies in competitive categories requiring sustained MX advantage
- Enterprises with complex, evolving digital properties
Our Engagement Approach
Regardless of which service you choose, all CogNovaMX engagements follow these principles:
1. We Start With Understanding
No generic recommendations. We analyze your specific context: business goals, technical constraints, team capabilities, competitive landscape.
2. We Prioritize Impact
You don’t need to fix everything at once. We help you identify the changes that deliver maximum value with minimum disruption.
3. We Transfer Knowledge
Our goal is to make you self-sufficient. Every engagement includes training, documentation, and frameworks your team can use independently.
4. We Measure Results
We define success metrics upfront and track them throughout the engagement. Agent traffic, accessibility scores, SEO impact, business outcomes—we show the ROI.
5. We Stay Current
AI agent capabilities evolve rapidly. We track industry developments and ensure our recommendations reflect the latest best practices.
Investment
Every organisation’s needs are different. Everything is negotiable — we scope engagements based on:
- Scope and complexity of work
- Organisational readiness and team capacity
- Team size and training requirements
- Ongoing support expectations
Contact us for a detailed proposal based on your specific needs.
What MX Solves
E-Commerce (Comprehensive Implementation)
- Problem: Shopping agents can’t parse product pages — queries fail, conversions are lost
- Solution: Full Schema.org product markup, accessibility fixes, explicit pricing and availability
- Outcome: Agents can recommend products accurately, increasing agent-mediated conversions and organic search traffic
Professional Services (Assessment + Training)
- Problem: Invisible to AI agents in local search — no structured contact data or service descriptions
- Solution: Structured contact data, service markup, training for marketing team
- Outcome: The business becomes findable and recommendable by AI agents in its category and region
SaaS Products (Strategic Advisory)
- Problem: Agents can’t accurately compare features against competitors
- Solution: Structured feature taxonomy, explicit integration list, pricing transparency
- Outcome: Agents can answer comparison questions confidently, supporting shorter sales cycles and more trial signups
These scenarios illustrate the kinds of problems MX addresses. Every implementation is different — get in touch to discuss yours.
Getting Started
The first step is a conversation about your goals and challenges.
We’ll discuss:
- Where are you now with MX?
- What are your business objectives?
- What’s your timeline and urgency?
- What resources and constraints exist?
- Which engagement model fits best?
No pressure, no generic sales pitch. Just honest assessment of whether CogNovaMX is the right fit for your needs.
→ Schedule Consultation → Learn More About MX
Ready to make your website work for humans AND agents?
Let’s start the conversation.