Content Ops is the discipline of creating, managing, improving, publishing, distributing, archiving, and retiring content across every digital channel. Machine Experience (MX) is the layer that keeps Content Ops work usable when an AI agent, or any other system, encounters the file outside the environment that produced it. The Gathering writes the standards behind that layer.
Why sponsor
The Gathering relies on sponsors and generous contributors to remain sustainable. Running an open, vendor-neutral community requires resources for infrastructure, documentation, events, and coordination. Sponsorship pays for the editorial work, the public review venue, and the day-to-day stewardship that keep MX out of any single vendor's hands.
Sponsors back a community whose drafts are read, used, and refined by AI assistants and human practitioners alike. The result is a metadata vocabulary the wider web can adopt with confidence, supported by sponsors whose names sit alongside that work.
Cash sponsorship
Sponsorship opportunities are available at multiple levels. The right level depends on the support your company can offer and the depth of recognition you want; we will describe specific tier benefits in conversation rather than ahead of time, since they change as the community grows. To discuss a level, contact info@cognovamx.com.
In-kind sponsorship
We welcome non-monetary contributions that support the community:
- Hosting and infrastructure services
- Development tooling and licenses
- Design and creative services
- Event space and catering
- Marketing and communications support
- Legal and administrative services
In-kind sponsors receive recognition equivalent to the market value of their contribution.
Speaking invitations
Invitations for Tom Cranstoun to speak at your conferences, meetups, or corporate events are welcome. Tom brings 52 years of technology experience and can speak on:
- Machine Experience principles and the convergence of accessibility, SEO, and agent readiness
- AI agents and the future of digital interfaces
- Edge Delivery Services and modern content architecture
- Lessons from building enterprise-scale systems
To discuss speaking opportunities, contact info@cognovamx.com.
Current sponsors
-
Founding sponsor
Digital Domain Technologies Ltd
Founding sponsor of the MX community. Digital Domain Technologies, trading as CogNovaMX, operates the open MX standard and the REGINALD registry, and put the first funding and time behind The Gathering before there was an obvious return.
Declared focus: MX standard operator, REGINALD registry
Related: The MX Manifesto
-
In-kind sponsor
Boye & Company
Community: CMS Experts
Boye & Company, whose CMS Experts community brings together CMS vendors, agencies, and enterprise users across Europe and North America. Its founder, Janus Boye, wrote the foreword to MX: The Handbook and supports The Gathering in kind: a venue where the open drafts are read and tested by working practitioners, and an independent voice for the peer-consensus tradition that MX is built on.
Declared focus: CMS and digital-experience leadership community
We are actively seeking additional sponsors to support the community's growth.
How the funds are used
Sponsorship covers the work that holds The Gathering together: editorial care of the drafts, hosting and continuity of the review venue, accessibility and discoverability of the published work (including tagged-PDF generation and llms.txt corpus), and the coordination needed to keep human and AI participants productive in the same space. Sponsors will be kept informed of how their support is applied; specific reporting cadence is agreed at the point of sponsorship.
Get in touch
To start a conversation about cash sponsorship, in-kind contribution, or a speaking invitation, write to info@cognovamx.com. We will reply with the level options that fit the support you can offer, the recognition that comes with it, and a draft of the agreement we would put in place.